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Blog — "Etsy"

Renewing Expired Listings on Etsy

Heidi business Etsy

A few weeks ago, I posed this question on twitter:


I was in the midst of cleaning up my shop, and realized that a) I had grown emotionally attached to designs that just weren't making it big and b) I was spending a lot of money renewing these items and it didn't seem to make sense to do so anymore.

My questions led to a lot of response from many Etsy sellers in my handmade community-- a very mixed...

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Renewing Expired Listings on Etsy

Heidi Shenk "business" "Etsy"

A few weeks ago, I posed this question on twitter:


I was in the midst of cleaning up my shop, and realized that a) I had grown emotionally attached to designs that just weren't making it big and b) I was spending a lot of money renewing these items and it didn't seem to make sense to do so anymore.

My questions led to a lot of response from many Etsy sellers in my handmade community-- a very mixed response. Some suggested that I keep renewing until I sold the card. Some said I needed to let go and just let it expire. And others felt that I should keep renewing items simply to have more outlets for customers to enter my shop-- in other words, that I should think of it as advertising.

https://www.etsy.com/listing/180910107/funny-i-love-you-card-i-love-you-card?ref=shop_home_active_10
As I work toward streamlining and making my business stronger, renewing items on Etsy is a legitimate concern. I realized that I had no system in place in terms of keeping track of how many times a card was selling and how many times I was renewing a card with or without sales in between. For me, not having a system to keep track of these things seemed like a possible source of losing income and spending money that didn't need to be spent.

Selling a card for $4 when I had renewed it 5 times, suddenly meant that I had already cut $1 off from the price of the sale. For this reason, it just doesn't seem to make sense to keep renewing cards for sale if they don't sell. Additionally, I don't know that I could justify renewing a card's listing simply from a traffic standpoint when there are other ways that you can advertise that are much more cost effective.

https://www.etsy.com/listing/181851585/thank-you-card-card-for-a-friend-thank?ref=shop_home_active_14
That meant only one thing-- I would have to let go. While there are some cards that I love, they just might not be popular or they may never sell. And it simply doesn't seem to be good business practice to spend money simply because a design is near and dear to my heart. In turn, I've been starting to develop ways of keeping track of these things, and I've set limits for myself. If I've renewed a card a couple times and it just hasn't taken off, or it has never sold, it has to go.

In addition, focusing on the more popular designs has helped me to get a better idea of what sorts of inventory I should take with me to craft fairs. It has also sparked my creativity in terms of building a focus for new designs. I spend more time thinking about which ideas are truly great ideas. I'm less quick to make a card with just any old thing that pops into my head. And to honest, it's been freeing! I see the number of available designs in my shop dwindle, but at the same time, I know that what I am producing is truly something I am proud of and am completely satisfied with sharing with others.

I'm learning. Slowly, but surely, I'm figuring out this whole running a business thing. I still have a lot to soak up, but at least I'm making small steps of progress here and there.

What do you think? How do you decide whether or not to renew expired listings? Do you have a way to keep track of these statistics for your inventory? I'd love to hear your point of view!

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A Little Something for Dad

Heidi Shenk "cards" "Etsy"

I know Mother's Day hasn't even come and gone yet, but I wanted to be ready. So this weekend, I finally got all of those Father's Day card ideas out of my head and onto paper. I brought back an old one and revamped the photos (now that I finally have the perfect set up for light I've been trying to retake photos) and I created three new ones.

Here's the old--


And the new--


I'm definitely going to have to say that the guitar one is my fave. My dad builds guitars so maybe that has something to do with it. And I'm also pretty sure that I could give the flat tire one to my dad. He changed my flat tires on several occasions, so the whole stereotype about dads coming to the rescue must be true after all.

You can click through the photos to get to the cards, and if you haven't gotten your Mother's Day card yet you better hurry! Which of these Father's Day cards do you like best?

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Just a Few Things I'm Loving Lately

Heidi Shenk "Etsy"

If there was a way that I could have everything that I love from Etsy lately, I'd be a happy girl.

Some fun spring earrings would be nice!

via Laonato
Hand painted sake cups-- I think these would also work perfectly for soy sauce dipping for sushi!
via sew Zinski
I wouldn't mind having these fun prints to hang in my studio space.
via Amanda Catherine Designs
These post cards are pretty fabulous!
via Mademoiselle Yo
This would work perfectly to store colored pencils.
via Mama Bleu Designs
What are some of your current Etsy favorites?

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Yippee!!!

Heidi Shenk "cards" "Etsy"

I scour the Etsy Finds email every day always looking and hoping that I will spot a card or set of stationery from my shop. Usually, it winds up in disappointment. Sometimes it causes jealousy. Especially during Valentine's season when one particular card was in Etsy Finds EVERY day for like two weeks. And don't worry Andrew never heard the end of it every day when I opened that email and groaned. I even started these conspiracy theories about how Etsy hated me or that artists were paying them off. Or how maybe my cards were actually super duper crappy. Yup, my jealously was pretty ugly. But yesterday did not end up in disappointment or jealousy because there I was!


Woooooohoooooo!!!!! Yippppeeeeeee!!!!!

And if you are in love with this Mother's Day card just as much as Etsy was yesterday afternoon, you can find it in my shop here. But for now, I'm going to savor this and enjoy it going into the weekend.

P.S. Thank you ALL SO MUCH for your encouragement on yesterday's post. You were all so truly kind and made me realize that I'm not the only one who is camera shy, or that maybe sometimes I should just step out of my comfort zone and everything will be all right. I may just go for it again in the future. ;)

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